Includes bibliographical references & index.

Introduction. How to use this book ; Overview of qualitative research -- Fundamental concepts of research. Research design ; Philosophical perspectives ; Ethics -- Qualitative research methods. Action research ; Case study research ; Ethnographic research ; Grounded theory -- Data collection techniques. Interviews ; Participant observation and fieldwork ; Using documents -- Analysing qualitative data. Analysing qualitative data : an overview ; Hermeneutics ; Semiotics ; Narrative analysis -- Writing up and publishing. Writing up ; Getting published -- Conclusion. Qualitative research in perspective.

This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data, this book provides invaluable information on writing up their research and how to get published. Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data