Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger
Material type:
TextThousand Oaks, California : Sage Publications, Inc., 2000Description: xix, 295 pages : illustrations ; 23 cmISBN: - 0761918531
- 302.23 B496 2000
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Books
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Philippine Christian University Manila Circulation | Junior High School | 302.23 B496 2000 (Browse shelf(Opens below)) | 1 | Available | 027-G |
Includes bibliographical references, glossary and index
Part I: Getting started -- 1. What Is Research? -- 2. Library Searches -- Part II: Methods of Textual Analysis -- 3. Semiotic Analysis -- 4. Rhetorical Analysis -- 5. Ideological Criticism -- 6. Psychoanalytic Criticism -- Part III: Qualitative Research Methods -- 7. Interviews -- 8. Historical Analysis -- 9. Ethnomethodological Research -- 10: Participant Observation -- Part IV: Quantitative Research Methods -- 11: Content Analysis -- 12: Surveys -- 13: Experiments -- 14: A Primer on Descriptive Statistics -- Part V: Putting It All Together -- 15: Nineteen Common Thinking Errors to Avoid -- 16. Wrtiing Research Reports
Berger, A. A. (2000). Media and communication research methods: An introduction to qualitative and quantitative approaches. Sage Publications, Inc.
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