Introduction 1 -- Part I: The Future of Twitter in Business 7 -- Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business 9 -- Chapter 2: Getting Started with Twitter 19 -- Part II: Building and Implementing Your Twitter Marketing Road Map 39 -- Chapter 3: Combining New and Old Media Marketing 41 -- Chapter 4: Planning Your Twitter Marketing Strategy 59 -- Chapter 5: Being Productive with Your Twitter Marketing Plan 73 -- Chapter 6: Measuring the Success of Your Marketing Plan 91 -- Part III: Devising Online Strategies for Twitter Marketing Domination 121 -- Chapter 7: Building Your Personal Twitter Tribe 123 -- Chapter 8: Leveraging Your Twitter Tribe 139 -- Chapter 9: Reaching Your Customers 155 -- Chapter 10: Creating Quality Content on Twitter 175 -- Part IV: Implementing Twitter Strategies for Offline Marketing Domination 191 -- Chapter 11: Promoting to Attract Sales Leads 193 -- Chapter 12: Improving Your Customer Service 211 -- Chapter 13: Relating to the Public 229 -- Chapter 14: Building Thought Leadership on Twitter 247 -- Part V: The Part of Tens 261 -- Chapter 15: Ten Do s on Twitter 263 -- Chapter 16: Ten Don ts on Twitter 267 -- Chapter 17: Ten Thought Leaders on Twitter 273 -- Chapter 18: Ten Tools for Twitter Productivity 279 -- Part VI: Appendixes 285 -- Appendix A: Great Twitter Marketing Ideas in 140 -- Characters or Less 287 -- Appendix B: The Best Twitter Applications and Support Sites 295 -- Index 301.

Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities.