Product optimization on tourism industry in Bandung, Indonesia towards development of marketing strategy / Dadang Effendy Syamsudin
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TextDescription: xiii, 192 leaves : illustrations ; 28 cmSubject(s): Dissertation note: Dissertation (Ph. D.-BM) - Philippine Christian University 2019 Summary: This study was about the Product Optimization on Tourism Industry in Bandung, Indonesia towards Development of Marketing Strategy to boost tourism in the city. Based on the findings the following conclusions were drawn: 1. The number of tourists who visited Bandung from the following groups, namely: female tourists; foreign tourists; tourists between 16-20 years, and above 51; tourist with Master Degree and Doctorate Degree; the tourist from the income bracket USD 5,001 and above, and the Government Sector employees are very low. 2. The respondents were satisfied with elements of the tourism products - attraction, accessibility, amenities, and managements in Bandung. 3. The respondents showed loyalty to Bandung and have no intention to switch to other to other tourist destination. 4. The Market Intensive Grown Strategy is anchored on the SP Marketing Mix, namely: Product, Place, Promotion, Price and People, to boost tourism in Bandung
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Dissertation
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Philippine Christian University Manila | Graduate School | G 155 S97 2019 (Browse shelf(Opens below)) | 1 | Available | 417-D |
Dissertation (Ph. D.-BM) - Philippine Christian University 2019
This study was about the Product Optimization on Tourism Industry in Bandung, Indonesia towards Development of Marketing Strategy to boost tourism in the city. Based on the findings the following conclusions were drawn: 1. The number of tourists who visited Bandung from the following groups, namely: female tourists; foreign tourists; tourists between 16-20 years, and above 51; tourist with Master Degree and Doctorate Degree; the tourist from the income bracket USD 5,001 and above, and the Government Sector employees are very low. 2. The respondents were satisfied with elements of the tourism products - attraction, accessibility, amenities, and managements in Bandung. 3. The respondents showed loyalty to Bandung and have no intention to switch to other to other tourist destination. 4. The Market Intensive Grown Strategy is anchored on the SP Marketing Mix, namely: Product, Place, Promotion, Price and People, to boost tourism in Bandung
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