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International marketing strategy : analysis, development and implementation / Isobel Dode and Robin Lowe.

By: Contributor(s): Material type: TextTextPublication details: Australia : Cengage Learning, 2012Edition: Sixth editionDescription: xxv, 440 pages : illustrations ; 26 cmISBN:
  • 9781408044070
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Item type Current library Collection Call number Status Barcode
Books Books Philippine Christian University Manila MBA Graduate School HF 1416 D66 2012 (Browse shelf(Opens below)) Available 50127

Includes bibliographical references and index.

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