Part 1: Background1. Foundational Perspectives for Ethical and Socially Responsible Marketing Decisions2. Advanced Perspectives for Ethical and Socially Responsible Marketing Decisions3. "Preserving the Venture"-A Sample Case Study with Frameworks and Ethical AnalysesPart 2: Short Cases4. Just a Friendly RequestTerri L. Rittenburg5. Going Along to Get AlongRaymond F. Keyes6. Casas Bahia Chrissy Golden7. Discount Drugstore: No Gifts Allowed?Gene R. Laczniak8. Reference Prices in Retailing: What is a Fair Comparison?Fiona Harris9. Drug Testing in IndiaNicholas J.C. Santos10. Starbucks China: The World's Priciest Cup of CoffeePeilu ChenPart 3: Intermediate Cases11. Superior Services: Should Short Skirts Sell Software?Lori Lepp Corbett12. Tough Decisions: Something to Snack On Brendan D. Murphy, Patrick E. Murphy and Stacey L. Meader13. A Young Pharmacists Dilemma: Questionable TransactionsBarbora Kocanova and Veronika Vosykova14. PETAKarin Besenbaeck and Haley Rosenbach15. Zara & Fast FashionSarah Eide, Elizabeth Sadler and Sarah Tonti16. The Co-operative Bank of the UKFiona Harris and Sarah Tonti17. Counterfeits in Online Retailing: How They are Sold and What Can Be Done to Fight Back Barbara Stoettinger and Julia Gschwendner18. Montenegro Electronics, Ltd.Jacob Bagha and Gene R. LaczniakPart 4: Long Cases19. The Coca-Cola Company: The Skinny on a Big Fat ProblemMarshel Rapuzzi20. Auchan (France)Geert Demuijnck21. TOMS Shoes: One for One MovementRobert Meara, Matthew Terilli and Jennifer Sawayda22. Facebook in the Developed and Developing WorldEva Marie D. Schulte23. VISA and FIFA: Everywhere You Want to Be?Brian R. Levey and James Matakovich

"Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes."--Publisher's website.