Advertising and promotion : An integrated marketing communications perspective /
Material type:
TextNew York, NY : McGraw Hill LLC, 2024Edition: Thirteenth editionDescription: xxxi, 759 pages : color illustrations ; 28 cmISBN: - 9781266090608
- HF5823 B42 2024
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Philippine Christian University Manila MBA/MM | Graduate School | HF5823 B42 2024 (Browse shelf(Opens below)) | 1 | Available | 54525 |
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| HF5635 F49 2002 Financial and managerial accounting : the basis for business decisions / | HF5635 So71 2024 Basics of cost accounting / | HF5691 C14 2017 Business mathematics : text/workbook / | HF5823 B42 2024 Advertising and promotion : An integrated marketing communications perspective / | HG104 C53 2024 Artificial intelligence in finance / | HG179 T99 2024 Personal finance for dummies / | HG221 C38 2024 Money, banking, and financial markets / |
Includes glossary and index.
"Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"-- Provided by publisher.
Belch, G. E., & Belch, M. A. (2024). Advertising and promotion : An integrated marketing communications perspective (13th ed. ). McGraw Hill LLC.
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