Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Brendan R. Watson and Jennette Lovejoy
Material type:
- 9781032264677
- H62 R56 2024
Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Philippine Christian University Manila Faculty | College | Fac. H62 R56 2024 (Browse shelf(Opens below)) | 1 | Available | 54508 |
Includes appendices, analysis articles, reference and index
1. Introduction -- 2. Defining content analysis as a social science tool -- 3. Designing a content analysis -- 4. Computers and content analysis -- 5. Measurement -- 6. Sampling -- 7. Reliability -- 8. Validity -- 9. Data analysis
Riffe, D., Lacy, S., Watson, B. R., Lovejoy, J. (2024). Analyzing media messages : using quantitative content analysis in research. Routledge.
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