Includes index.

1. Cooperative advertising in a two-stage supply chain with network externalities -- 2. Cooperative and non-cooperative green advertising in the low-carbon supply chain under monopoly or competitive market -- 3. Collaborative entrepreneurship for continuous innovation: a strategic alliance perspective -- 4. The moderating effect of strategic planning on the relationship between marketing strategy and poultry farming cooperatives' performance in the province of Gitega (Burundi) -- 5. A pricing strategy of e-commerce advertising cooperation in the stackelberg game model with different market power structure -- 6. What makes producers participate in marketing cooperatives? the Northern Greece case -- 7. Collaborative innovation- a focus on food SMES -- 8. Exploring the sustainability of the cooperative model in diary: the case of the Netherlands -- 9: Economy of globalization and market crisis: what solution for the agricultural sector -- 10: Dynamic game analysis on cooperative advertising strategy in a manufacturer-led supply chain with risk aversion -- 11. Considering in-app advertising mode, platform-app channel coordination by a sustainable cooperative advertising mechanism

Alleppey, J. (2024). Cooperative Marketing. Discovery Publishing House.