Strategic market management / David A. Aaker and Christine Moorman
Material type:
TextHoboken, NJ : John Wiley & Sons, Inc. 2024Edition: Twelfth editionDescription: x, 395 : figures and tables : 24 cmISBN: - 9781119802860
- HF5415.13 A23 2024
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Philippine Christian University Manila College - Circulation/Reserve | College | HF5415.13 A23 2024 (Browse shelf(Opens below)) | 1 | Available | 54353 | |
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Philippine Christian University Manila MBA/MM | Graduate School | HF5415.13 A23 2024 (Browse shelf(Opens below)) | 2 | Available | 54516 |
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| HF5415 T88 2024 Principles of marketing for digital age / | HF5415.1265 B79 2023 Skyrocket your business with social media branding : personalize, increase, and grow demand for your brand | HF5415.1265 Z19 2023 Social media marketing : strategic approach / | HF5415.13 A23 2024 Strategic market management / | HF5415.13 K87 2022 Marketing management / | HF5415.32 Sz99 2018 Consumer behavior / | HF5415.33 U6 M91 2024 Consumer behavior : building marketing strategy / |
Includes appendices, notes and index
Chapter 1: Strategic market management-an introduction and overview -- Chapter 2: Environmental analysis -- Chapter 3: Customer Analysis -- Chapter 4: Competitor Analysis -- Chapter 5: From strategic market analysis to market strategy -- Chapter 6: Creating advantage customer value leadership -- Chapter 7: Building and managing customer relationships -- Chapter 8: Creating valuable customers -- Chapter 9: Creating strong brands -- Chapter 10: Strategic brand management -- Chapter 12: Full-spectrum innovation -- Chapter 13: Evaluating growth options -- Chapter 14: Managing Global strategies -- Chapter 15: Managing the business and brand portfolio -- Chapter 16: Harnessing the organization -- Chapter 17: How marketing activities create value for companies
Aaker, D. A., & Moorman, C. (2024). Strategic Market Management (12th ed.). John Wiley & Sons.
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