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Understanding business / William G. Nickels, James M. McHugh, and Susan M. McHugh

By: Contributor(s): Material type: TextTextNew York, NY : McGraw Hill LLC, 2022Edition: Thirteenth editionDescription: xxx, 692 pages : color illustrations ; 28 cmISBN:
  • 9781266043222
Subject(s): LOC classification:
  • HD31.2 N63 2022
Contents:
CHAPTER 1: Taking Risks and Making Profits within the Dynamic Business Environment -- CHAPTER 2: Understanding Economics and How It Affects Business -- CHAPTER 3: Doing Business in Global Markets -- CHAPTER 4: Demanding Ethical and Socially Responsible Behavior -- CHAPTER 5: How to Form a Business -- CHAPTER 6: Entrepreneurship and Starting a Small Business -- CHAPTER 7: Management and Leadership -- CHAPTER 8: Structuring Organizations for Today’s Challenges -- CHAPTER 9: Production and Operations Management -- CHAPTER 10: Motivating Employees -- CHAPTER 11: Human Resource Management: Finding and Keeping the Best Employees -- CHAPTER 12: Dealing with Employee–Management Issues -- CHAPTER 13: Marketing: Helping Buyers Buy -- CHAPTER 14: Developing and Pricing Goods and Services -- CHAPTER 15: Distributing Products -- CHAPTER 16: Using Effective Promotions -- CHAPTER 17: Understanding Accounting and Financial Information -- CHAPTER 18: Financial Management -- CHAPTER 19: Using Securities Markets for Financing and Investing Opportunities -- CHAPTER 20: Money, Financial Institutions, and the Federal Reserve
Abstract: "Our experienced and diverse authors and long-tenured editorial team have created a product that meets the needs of nearly all classrooms, no matter the size, teaching modality, or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions engages students, enriches learning, furthers understanding, and simplifies instructors' assessment processes. Course supplements tightly align with chapter concepts and enhance retention, making instructors of all experience levels Grade-A rock stars. And unparalleled support from our digital faculty consultants helps ensure you and your students benefit from the full experience of what is now the gold standard in Introduction to Business classes. Nickels/McHugh/McHugh, Understanding Business, 13th Edition does more than teach-it prepares students to create real impact on the world"-- Provided by publisher
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Item type Current library Collection Call number Copy number Status Barcode
Books Books Philippine Christian University Manila Ph.D.-BM/DA Graduate School HD31.2 N63 2022 (Browse shelf(Opens below)) 1 Available 49911.

Includes glossary and index.

CHAPTER 1: Taking Risks and Making Profits within the Dynamic Business Environment -- CHAPTER 2: Understanding Economics and How It Affects Business -- CHAPTER 3: Doing Business in Global Markets -- CHAPTER 4: Demanding Ethical and Socially Responsible Behavior -- CHAPTER 5: How to Form a Business -- CHAPTER 6: Entrepreneurship and Starting a Small Business -- CHAPTER 7: Management and Leadership -- CHAPTER 8: Structuring Organizations for Today’s Challenges -- CHAPTER 9: Production and Operations Management -- CHAPTER 10: Motivating Employees -- CHAPTER 11: Human Resource Management: Finding and Keeping the Best Employees -- CHAPTER 12: Dealing with Employee–Management Issues -- CHAPTER 13: Marketing: Helping Buyers Buy -- CHAPTER 14: Developing and Pricing Goods and Services -- CHAPTER 15: Distributing Products -- CHAPTER 16: Using Effective Promotions -- CHAPTER 17: Understanding Accounting and Financial Information -- CHAPTER 18: Financial Management -- CHAPTER 19: Using Securities Markets for Financing and Investing Opportunities -- CHAPTER 20: Money, Financial Institutions, and the Federal Reserve

"Our experienced and diverse authors and long-tenured editorial team have created a product that meets the needs of nearly all classrooms, no matter the size, teaching modality, or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions engages students, enriches learning, furthers understanding, and simplifies instructors' assessment processes. Course supplements tightly align with chapter concepts and enhance retention, making instructors of all experience levels Grade-A rock stars. And unparalleled support from our digital faculty consultants helps ensure you and your students benefit from the full experience of what is now the gold standard in Introduction to Business classes. Nickels/McHugh/McHugh, Understanding Business, 13th Edition does more than teach-it prepares students to create real impact on the world"-- Provided by publisher

Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2022). Understanding business (13th ed.). McGraw Hill LLC.

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