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Strategic market management / David A. Aaker.

By: Material type: TextTextNew Jersey : Wiley, 2024Edition: Twelfth editionDescription: x, 395 pages : 24 cmISBN:
  • 9781119802860
Subject(s): LOC classification:
  • HF5415 Aa354 2024
Online resources: Abstract: "This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage--a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"-- Provided by publisher
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Philippine Christian University Dasmarinas Dasma College Reserve College DASCOL RES HF5415 Aa354 2024 (Browse shelf(Opens below)) 1 Available DCOL10332

Includes index

"This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage--a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"-- Provided by publisher

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