Introduction to meetings, incentives, conventions, and exhibitions (MICE) and special events for tourism and hospitality / by Maria Arlene (Bam) T. Disimulacion

By:

Disimulacion, Maria Arlene (Bam) T [author]

Material type: Text

TextMandaluyong City : Books Atbp. Publishing Corp., 2022Description: xii, 272 pages ; 26 cmISBN:

9786214091904

Subject(s):

Management

LOC classification:

HD31 D61 2022

Contents:

Part I: Overview -- Part II: Event leadership -- Part III: Event and planning -- Part IV: Event management -- Part V: Event marketing -- Part VI: Event evaluation

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Philippine Christian University Manila Graduate School - Filipiniana	Graduate School	HD31 D61 2022 (Browse shelf(Opens below))	1	Available	54170

Includes bibliographical references.

Part I: Overview -- Part II: Event leadership -- Part III: Event and planning -- Part IV: Event management -- Part V: Event marketing -- Part VI: Event evaluation

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Introduction to meetings, incentives, conventions, and exhibitions (MICE) and special events for tourism and hospitality / by Maria Arlene (Bam) T. Disimulacion

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