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Consumer behavior / by Isabelle Szmigin and Maria Piacentini
Material type:
TextUnited Kingdom, UK : Oxford University Press, 2018Edition: Second editionDescription: xxix, 492 pages : color illustrations ; 25 cmISBN: - 9780198786238
- HF5415.32 Sz99 2018
Contents:
Part 1: Historical and current perspectives on consumption -- Part 2: Micro-view of consumption -- Part 3: Macro-view of consumption -- Part 4: Where are we going
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
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Philippine Christian University Manila College - Circulation/Reserve | College | HF5415.32 Sz99 2018 (Browse shelf(Opens below)) | 1 | Available | 53779 |
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| HF5415.1265 Z19 2023 Social media marketing : strategic approach / | HF5415.13 A23 2024 Strategic market management / | HF5415.13 K87 2022 Marketing management / | HF5415.32 Sz99 2018 Consumer behavior / | HF5415.33 U6 M91 2024 Consumer behavior : building marketing strategy / | HF5415.5 R79 2023 Customer service guide : improve your customer service skills / | HF5416.5 Sch33 2023 Pricing strategies : harvesting product value / |
Includes bibliographical references, glossary and indices.
Part 1: Historical and current perspectives on consumption -- Part 2: Micro-view of consumption -- Part 3: Macro-view of consumption -- Part 4: Where are we going
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