Market research in practice : an introduction to gaining greater market insight / Paul N. Hague, Matthew Harrison, Julia Cupman and Oliver Truman.

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London : Kogan Page, 2016Edition: 3rd edDescription: xviii, 382 pages : illustrations ; 24 cmISBN:

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Marketing research

March 08, 2017

Includes bibliographical references and index

SY 2016-2017

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