International case studies in tourism marketing / (Record no. 7757)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02561nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240110080201.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240108b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032023137 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PCUS |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G155 |
| Item number | IN61 2022 |
| 245 10 - TITLE STATEMENT | |
| Title | International case studies in tourism marketing / |
| Statement of responsibility, etc. | edited by Gurhan Aktas and Metin Kozak |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 244 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Case 1: The joy labs: PANCOE as a new instrument to enhance tourism education -- Case 2: Marketing wellness in paradise: What's hard about that ? Case 3: Mentor-mentee incentive event planning -- Case 4: Marketing your destination from a thousand miles away: The power of social media -- Case 5: Using online reviews to measure customer experience assessment -- Case 6: Analyzing information about hotels on online review sites under special conditions -- Case 7: Effective airline market segmentation : The case of Singapore Airline Group -- Case 8: A unique trail : Is the product ready-made ? Case 9: Keeping up with image marketing during a pandemic -- Case 10: Communicating healthy forest air as medicine -- Case 11: Virtual and augmented reality in tourism : Dare to research ? -- Case 12: Convert carmen : Rethinking the boundaries between tourism and the city -- Case 13: Hotels and online travel agencies: A partnership made in heaven -- Case 14: Tasting wine or exploring the wine mystique -- Case 15: Designing gastronomic identity-based food tours -- Case 16: Global hotel revenue management challenges: A nightmare for revenue managers -- Case 17: A yacht charter holiday --Case 18: Bombarding the tourism minister with questions -- Case 19: Doomsday in Sirince -- Case 20: New media marketing channels to market Mengjinglai scenic area -- Case 21: Tourist guides preparing tourists for shopping on guided tours -- Case 22: Tango or acrobatics : How to capture info groups' memory -- Case 23: I want a brand new car -- Case 24: Dinner on the pier : A reason to return -- Case 25: Digital communications in tourism marketing strategies -- Case 26: Marketing analysis for Dote Restaurants in Portugal -- Case 27: Who really makes the holiday decisions : Is is the buyer or the teller ? |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tourism |
| Form subdivision | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aklas, Gurhan |
| Relator term | editor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kozak, Metin |
| Relator term | editor |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Graduate School | Philippine Christian University Manila | Ph.D.-BM/DA | 01/08/2024 | G155 IN61 2022 | 53453 | 01/08/2024 | 1 | Books |