Global marketing and advertising : understanding cultural paradoxes (Record no. 672)

MARC details
000 -LEADER
fixed length control field 01763nam a22002897a 4500
001 - CONTROL NUMBER
control field 02518678
003 - CONTROL NUMBER IDENTIFIER
control field PCUS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230517095616.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190628t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781544318141
Terms of availability P5,197.00
Qualifying information Paperback
040 ## - CATALOGING SOURCE
Original cataloging agency PCUS
Transcribing agency
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number M66 2019
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415 M66 2019
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name De Mooij, Marieke
245 10 - TITLE STATEMENT
Title Global marketing and advertising : understanding cultural paradoxes
Remainder of title understanding cultural paradoxes /
Statement of responsibility, etc. Marieke De Mooij
250 ## - EDITION STATEMENT
Edition statement Fifth edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Los Angeles :
Name of publisher, distributor, etc. SAGE Publication
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent xx, 488 pages :
Other physical details illustrations ;
Dimensions 26 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1: The paradoxes in global marketing communication -- Chapter 2: Global branding -- Chapter 3: values and culture -- Chapter 4: Dimensions of culture -- Chapter 5: Culture and consumer behavior -- Chapter 6: Researching and applying cultural values -- Chapter 7: Culture and communication -- Chapter 8: Culture and the media -- Chapter 9: Culture and advertising appeals -- Chapter 10: Culture and executional style -- Chapter 11: From value paradox to strategy.
520 ## - SUMMARY, ETC.
Summary, etc. Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, this work offers a mix of theory and practical applications. It covers globalisation, global branding strategies, classification models of culture, and much more.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing
General subdivision Cross - cultural studies
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Cross - cultural studies
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
General subdivision Cross - cultural studies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Library of Congress Classification
Edition Fifth edition
Classification part HF5415
Item part M66 2019
Call number prefix Res.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Koha item type
    Library of Congress Classification     College Philippine Christian University Manila Philippine Christian University Manila Reserve   Purchased HF5415 M66 2019 51714 12/02/2020 1 Books
credits

© 2024 PCU Learning Resource Center, All Rights Reserved