Principles of marketing / (Record no. 6238)

MARC details
000 -LEADER
fixed length control field 01957nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field PCUD
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230413140922.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181108t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789719654308
Qualifying information pbk.
040 ## - CATALOGING SOURCE
Original cataloging agency PCUD
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Se683 2021
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Serrano, Angelita Ong
Relator term author
Titles and words associated with a name Ph.D-MB, MBA, CMC
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Angelita Ong Serrano
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Manila, Philippines :
Name of publisher, distributor, etc. Unlimited Books Library Services & Publishing Inc.,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent X, 394 pages :
Other physical details illustration ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical reference.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1. Marketing principles and strategies -- Lesson 1. Marketing and its traditional approaches -- Lesson 2. Goals of marketing -- Lesson 3. Contemporary approaches to marketing -- Chapter 2. Customer relationship : Customer service -- Lesson 1. Relationship marketing -- Lesson 2. Customer value -- Lesson 3. Customer relationship development strategies -- Lesson 4. Customer service strategy in the Philippine business enterprise -- Chapter 3. Market opportunity analysis and consumer analysis -- Lesson 1. Strategic marketing vs. Tactical marketing -- Lesson 2. The marketing environment -- Lesson 3. Marketing research -- Lesson 4. Consumer and business analysis -- Lesson 5. Marketing segmentation, targeting and positioning --Chapter 4. The marketing mix -- Lesson 1. Product -- Lesson 2. Pricing -- Lesson 3. Distribution -- Lesson 4. Promotion -- Chapter 5. Managing the marketing effort -- Lesson 1. Market analysis and planning -- Lesson 2. Marketing implementation and control -- Chapter 6. Workshop and presentation of marketing plan -- Lesson 1. Writing and presenting a marketing plan -- Appendices.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type
        Senior High School Philippine Christian University Dasmarinas Filipiniana 03/10/2023   658.8 Se683 2021 DSH00810 04/13/2023 1 Books
        Senior High School Philippine Christian University Dasmarinas Filipiniana 03/10/2023   658.8 Se683 2021 DSH00811 04/13/2023 2 Books
credits

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