Principles of marketing / (Record no. 6238)
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000 -LEADER | |
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fixed length control field | 01957nam a22002297a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | PCUD |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230413140922.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 181108t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789719654308 |
Qualifying information | pbk. |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | PCUD |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | Se683 2021 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Serrano, Angelita Ong |
Relator term | author |
Titles and words associated with a name | Ph.D-MB, MBA, CMC |
245 10 - TITLE STATEMENT | |
Title | Principles of marketing / |
Statement of responsibility, etc. | Angelita Ong Serrano |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Manila, Philippines : |
Name of publisher, distributor, etc. | Unlimited Books Library Services & Publishing Inc., |
Date of publication, distribution, etc. | 2016. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | X, 394 pages : |
Other physical details | illustration ; |
Dimensions | 25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical reference. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Chapter 1. Marketing principles and strategies -- Lesson 1. Marketing and its traditional approaches -- Lesson 2. Goals of marketing -- Lesson 3. Contemporary approaches to marketing -- Chapter 2. Customer relationship : Customer service -- Lesson 1. Relationship marketing -- Lesson 2. Customer value -- Lesson 3. Customer relationship development strategies -- Lesson 4. Customer service strategy in the Philippine business enterprise -- Chapter 3. Market opportunity analysis and consumer analysis -- Lesson 1. Strategic marketing vs. Tactical marketing -- Lesson 2. The marketing environment -- Lesson 3. Marketing research -- Lesson 4. Consumer and business analysis -- Lesson 5. Marketing segmentation, targeting and positioning --Chapter 4. The marketing mix -- Lesson 1. Product -- Lesson 2. Pricing -- Lesson 3. Distribution -- Lesson 4. Promotion -- Chapter 5. Managing the marketing effort -- Lesson 1. Market analysis and planning -- Lesson 2. Marketing implementation and control -- Chapter 6. Workshop and presentation of marketing plan -- Lesson 1. Writing and presenting a marketing plan -- Appendices. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
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Senior High School | Philippine Christian University Dasmarinas | Filipiniana | 03/10/2023 | 658.8 Se683 2021 | DSH00810 | 04/13/2023 | 1 | Books | |||||
Senior High School | Philippine Christian University Dasmarinas | Filipiniana | 03/10/2023 | 658.8 Se683 2021 | DSH00811 | 04/13/2023 | 2 | Books |