Applied communication research methods : (Record no. 5549)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02121nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230121185809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230121b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367178727 |
| Qualifying information | pbk. |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PCUS |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P91.3 |
| Item number | B79 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boyle, Michael P. |
| Relator term | Author |
| 245 10 - TITLE STATEMENT | |
| Title | Applied communication research methods : |
| Remainder of title | getting started as a researcher / |
| Statement of responsibility, etc. | by Michael P. Boyle and Mike Schmierbach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | c2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 259 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Basic principles of research and a guide to using this book<br/>Basic concepts of research<br/>Scholarly research and the creation of knowledge<br/>Ethical research<br/>Concept explication and measurement<br/>Reliability and validity<br/>Effective measurement<br/>Sampling<br/>Experiments and threats to validity<br/>Survey research<br/>Content analysis<br/>Qualitative research<br/>Approaches to qualitative analysis<br/>Descriptive statistics<br/>Principles of inferential statistics<br/>Multivariate inferential statistics |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | "A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities"--Publisher's description |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication |
| Form subdivision | Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication |
| Form subdivision | Methodology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schmierbach, Michael |
| Relator term | Author |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | College | Philippine Christian University Manila | Faculty | 11/14/2022 | P91.3. B79 2020 | 52947 | 01/21/2023 | 1 | Books | ||||
| College | Philippine Christian University Manila | College - Reference/Faculty | 07/16/2024 | P91.3. B79 2020 | 53883 | 07/16/2024 | 2 | Books |