Marketing plans : (Record no. 167440)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02559nam a22003017a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241105075114.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241012b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781394177103 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PH-MaPCU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | M47 2024 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mcdonald, Malcolm |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing plans : |
| Remainder of title | Profitable strategies in the digital age / |
| Statement of responsibility, etc. | Malcolm McDonald, Hugh Wilson, and Dave Chaffey |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ninth edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, NJ : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 639 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Understanding the marketing process -- Chapter 2: The marketing planning process : The main steps -- Chapter 3: The customer and market audit Part 1: Understanding markets and markets segmentation -- Chapter 4: The customer and market audit Part 2: Understanding customer needs and developing value prepositions -- Chapter 5: The customer an market audit Part 3: The product audit -- Chapter 6: Setting marketing objectives and strategies -- Chapter 7: The integrated marketing communications plan -- Chapter 8: The sales and key account plan -- Chapter 9: The omnichannel plan : The route to market --Chapter 10: The customer relationship management plan -- Chapter 11: The pricing plan -- Chapter 12: Implementation issues in marketing planning -- Chapter 13: Measuring the effectiveness of marketing planning -- Chapter 14: A step-by-step marketing planning system |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | "This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years research with experience leading blue-chips in Cranfield and Warwick. The authors are publishing on that in the world's top marketing journals, so aiding adoption"-- Provided by publisher. |
| 524 ## - PREFERRED CITATION OF DESCRIBED MATERIALS NOTE | |
| Preferred citation of described materials note | McDonald, M., Wilson, H., & Chaffey, D. (2024). Marketing plans: Profitable strategies in the digital age (9th ed.). John Wiley & Sons. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing planning |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Hugh |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave |
| Relator term | author |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Graduate School | Philippine Christian University Manila | MBA/MM | 10/07/2024 | HF5415.13 M47 2024 | 54419 | 10/12/2024 | 1 | Books |