Marketing research / (Record no. 123556)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 009500000a22003730004500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PH-MaPCU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 C48 1997 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077091752 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PCU Library |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chisnall, Peter M. |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | Peter M. Chisnall. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | <The> McGraw-Hill Companies, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1997. |
| 246 ## - VARYING FORM OF TITLE | |
| -- | Peter M. Chisnall |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| 266 ## - | |
| -- | <The> McGraw-Hill Companies |
| 266 ## - | |
| -- | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 437 p. ; 25 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | P 628.50 |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | SY 97-98 |
| 591 ## - | |
| -- | Marketing / Marketing Research |
| 593 ## - | |
| -- | Nov. 05, 97 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Business |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Commerce |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 954 ## - | |
| -- | COLLEGE_CR |
| 954 ## - | |
| -- | Purchased 97-98 |
| 954 ## - | |
| -- | 1997-10-01 |
| 954 ## - | |
| -- | HF 5415.2 C48 1997 |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) | |
| -- | pcu15290 |
| 956 ## - LOCAL ELECTRONIC LOCATION AND ACCESS (OCLC) | |
| Port | 1007 |
| 957 ## - | |
| -- | 1007_Marketing research / |
No items available.