Exploring marketing research. (Record no. 111224)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 007170000a22002890004500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PH-MaPCU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 Z54 1985 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PCU Library |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 245 1# - TITLE STATEMENT | |
| Title | Exploring marketing research. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Chicago : |
| Name of producer, publisher, distributor, manufacturer | The Dryden Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1985. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 266 ## - | |
| -- | The Dryden Press |
| 266 ## - | |
| -- | 1985 |
| 591 ## - | |
| -- | Marketing / Marketing Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Business |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Commerce |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 954 ## - | |
| -- | COLLEGE_CR |
| 954 ## - | |
| -- | Gift |
| 954 ## - | |
| -- | HF 5415.2 Z54 1985 |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) | |
| -- | pcu2913 |
| 956 ## - LOCAL ELECTRONIC LOCATION AND ACCESS (OCLC) | |
| Port | 4457-G |
| 957 ## - | |
| -- | 4457-G_Exploring marketing research. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Philippine Christian University Manila | Philippine Christian University Manila | College - Circulation/Reserve | 02/20/2024 | Gift | HF 5415.2 Z54 1985 | 4457-G | 02/20/2024 | 02/20/2024 | Books |