Social marketing : rebels with a cause
Hastings, Gerard
Social marketing : rebels with a cause Gerard Hastings and Christine Domegan - Third edition. - Abingdon, Oxion ; New York, NY : Routledge, 2018. - xxxiii, 602 p. : col. ill. ; 24 cm. - .
Includes bibliographical references and index.
9781138123830
1. Social marketing--Handbooks, manuals, etc. 2. Behavior modification. I. Domegan, Christine, author. II. Title.
Social marketing : rebels with a cause Gerard Hastings and Christine Domegan - Third edition. - Abingdon, Oxion ; New York, NY : Routledge, 2018. - xxxiii, 602 p. : col. ill. ; 24 cm. - .
Includes bibliographical references and index.
9781138123830
1. Social marketing--Handbooks, manuals, etc. 2. Behavior modification. I. Domegan, Christine, author. II. Title.