Starting & running an online business for dummies /
Gilmour, Kim
Starting & running an online business for dummies / by Kim Gilmour, Dan Matthews, and Greg Holden - Second edition - West Sussex, England : John Wiley & Sons, Ltd., 2011. - xviii, 382 pages : 24 cm.
Introduction 1 -- Part I: Strategies and Tools for Your Online Business 7 -- Chapter 1: Opening Your Own Online Business in Ten Easy Steps 9 -- Chapter 2: Choosing and Equipping Your New Online Business 39 -- Chapter 3: Selecting the Right Web Host and Design Tools 75 -- Chapter 4: Profiting from Web 2.0 and Social Media Tools 99 -- Part II: Establishing Your Online Presence 123 -- Chapter 5: Giving Your E-business Site Structure and Style 125 -- Chapter 6: Attracting and Keeping Customers 143 -- Chapter 7: Building in Security Up Front 169 -- Chapter 8: Monitoring and Improving Your Business 187 -- Part III: Running and Promoting Your Online Business 205 -- Chapter 9: Easing the Shopping Experience 207 -- Chapter 10: Running a Business on eBay.co.uk 227 -- Chapter 11: Accepting Payments 247 -- Chapter 12: Service with a Virtual Smile 263 -- Chapter 13: Search Engines: What You Need to Know 281 -- Part IV: The Necessary Evils: Law and Accounting 299 -- Chapter 14: Making It All Legal 301 -- Chapter 15: Accounting Tools for Online Businesses 323 -- Part V: The Part of Tens 337 -- Chapter 16: Ten Must-Have Features for Your Website 339 -- Chapter 17: Ten Hot Steps to Entrepreneurial Success 349 -- Chapter 18: Ten Must-See Websites for Online Entrepreneurs 357 -- Index 363.
With strategies to help you identify your market, design your website, choose services, trade securely, boost sales and stay ahead of the competition, this book is just what you need to survive.
9781119991380 9781119992790 9781119994244
New business enterprises--Management.
Small business--Management.
Electronic commerce.
HF5478 / G5 2011
Starting & running an online business for dummies / by Kim Gilmour, Dan Matthews, and Greg Holden - Second edition - West Sussex, England : John Wiley & Sons, Ltd., 2011. - xviii, 382 pages : 24 cm.
Introduction 1 -- Part I: Strategies and Tools for Your Online Business 7 -- Chapter 1: Opening Your Own Online Business in Ten Easy Steps 9 -- Chapter 2: Choosing and Equipping Your New Online Business 39 -- Chapter 3: Selecting the Right Web Host and Design Tools 75 -- Chapter 4: Profiting from Web 2.0 and Social Media Tools 99 -- Part II: Establishing Your Online Presence 123 -- Chapter 5: Giving Your E-business Site Structure and Style 125 -- Chapter 6: Attracting and Keeping Customers 143 -- Chapter 7: Building in Security Up Front 169 -- Chapter 8: Monitoring and Improving Your Business 187 -- Part III: Running and Promoting Your Online Business 205 -- Chapter 9: Easing the Shopping Experience 207 -- Chapter 10: Running a Business on eBay.co.uk 227 -- Chapter 11: Accepting Payments 247 -- Chapter 12: Service with a Virtual Smile 263 -- Chapter 13: Search Engines: What You Need to Know 281 -- Part IV: The Necessary Evils: Law and Accounting 299 -- Chapter 14: Making It All Legal 301 -- Chapter 15: Accounting Tools for Online Businesses 323 -- Part V: The Part of Tens 337 -- Chapter 16: Ten Must-Have Features for Your Website 339 -- Chapter 17: Ten Hot Steps to Entrepreneurial Success 349 -- Chapter 18: Ten Must-See Websites for Online Entrepreneurs 357 -- Index 363.
With strategies to help you identify your market, design your website, choose services, trade securely, boost sales and stay ahead of the competition, this book is just what you need to survive.
9781119991380 9781119992790 9781119994244
New business enterprises--Management.
Small business--Management.
Electronic commerce.
HF5478 / G5 2011