The Filipino entrepreneur opportunities and strategies in a growth economy : text and cases /
Vistan, Deogracias N.
The Filipino entrepreneur opportunities and strategies in a growth economy : text and cases / Deogracias N. Vistan - xiii, 214 pages ; 26 cm.
Chapter 1 Being entrepreneur : to be or not to be one -- Chapter 2 Preparing yourself towards entrepreneurship -- Chapter 3 Product or service : competition, brands and slogans -- Chapter 4 Production, service delivery and logistics -- Chapter 5 Pricing strategies : costs, competition and price/demand elasticity -- Chapter 6 Channel of distribution -- Chapter 7 Traditional and digital advertising -- Chapter 8 Financial management -- Chapter 9 Human resources, internal audit and legal -- Chapter 10 The future of Philippine entrepreneurship.
9789712737633
Entrepreneurship
658 / V834 2023
The Filipino entrepreneur opportunities and strategies in a growth economy : text and cases / Deogracias N. Vistan - xiii, 214 pages ; 26 cm.
Chapter 1 Being entrepreneur : to be or not to be one -- Chapter 2 Preparing yourself towards entrepreneurship -- Chapter 3 Product or service : competition, brands and slogans -- Chapter 4 Production, service delivery and logistics -- Chapter 5 Pricing strategies : costs, competition and price/demand elasticity -- Chapter 6 Channel of distribution -- Chapter 7 Traditional and digital advertising -- Chapter 8 Financial management -- Chapter 9 Human resources, internal audit and legal -- Chapter 10 The future of Philippine entrepreneurship.
9789712737633
Entrepreneurship
658 / V834 2023