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Market share and customer's perceptions of quality : when can firms grow their way to higher versus lower quality /

Linda L. Hellofs

Market share and customer's perceptions of quality : when can firms grow their way to higher versus lower quality / Linda L. Hellofs & Robert Jacobson.

Subjects--Topical Terms:
Customer relations
Marketing research

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Market share and customer's perceptions of quality : when can firms grow their way to higher versus lower quality /

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