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Marketing research : a concise introduction /

Kolb, Bonita M.

Marketing research : a concise introduction / Bonita M. Kolb. - 2nd ed - xiv, 311 p. ; 24 cm.

Includes bibliographical references & index

ISBN: 9781526419279

Subjects--Topical Terms:
Marketing research

Subjects--Index Terms: Marketing

LC Class. No.: HF 5415.2 K589 2018

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