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Modern marketing research : concepts, methods, and cases /

Feinberg, Fred M.

Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James K. Taylor. - 2nd ed - xxvi, 689 pages : illustrations ; 28 cm.

ISBN: 0759391718

Subjects--Topical Terms:
Marketing research
Marketing--Management

Subjects--Index Terms: Business Commerce

LC Class. No.: HF 5415.2 F37 2013

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Modern marketing research : concepts, methods, and cases /

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