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Marketing research : a practical approach for the new millenium /

Hair, Joseph F.

Marketing research : a practical approach for the new millenium / Joseph F. Hair, Robert P. Bush, David J. Ortinau. - xxii, 682 pages : illustrations ; 26 cm. - Irwin/McGraw-Hill series in marketing .

Subjects--Topical Terms:
Marketing research

Subjects--Index Terms: Business Commerce Research

LC Class. No.: HF 5415.2 H258 2000

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Marketing research : a practical approach for the new millenium /

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