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Marketing research : an aid to decision making /

Shao, Alan T.

Marketing research : an aid to decision making / Alan T. Shao. - xix, 597 p. ; 27 cm.

ISBN: 0538881925

Subjects--Topical Terms:
Marketing research

Subjects--Index Terms: Business Commerce Research

LC Class. No.: HF 5415.2 S469 1999

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