Introduction to meetings, incentives, conferences and events management (MICE) /
Cruz, Zenaida Lansangan PhD
Introduction to meetings, incentives, conferences and events management (MICE) / Zenaida Lansangan-Cruz - First edition - Manila, PH : Rex Book Store, 2020 - vi, 213 pages : illustrations ; 25 cm.
Includes glossary and index.
Chapter 1: The Meaning and Importance of MICE -- Chapter 2: Key Players in the MICE Industry and Their Roles in the Tourism and Hospitality Industry -- Chapter 3: MICE Planners -- Chapter 4: MICE Planning -- Chapter 5: MICE Management -- Chapter 6: Marketing MICE -- Chapter 7: Financial Management of MICE -- Chapter 8: Risk Management -- Chapter 9: The Role of Ethics in the MICE Industry -- Chapter 10: Technology for the MICE Industry -- Chapter 11: Changes Affecting the MICE Industry in the Next Millennium -- Chapter 12: Special Events Management.
9786210403848
Events management.
GT3406 / C7 2020
394.26 / C955 2020
Introduction to meetings, incentives, conferences and events management (MICE) / Zenaida Lansangan-Cruz - First edition - Manila, PH : Rex Book Store, 2020 - vi, 213 pages : illustrations ; 25 cm.
Includes glossary and index.
Chapter 1: The Meaning and Importance of MICE -- Chapter 2: Key Players in the MICE Industry and Their Roles in the Tourism and Hospitality Industry -- Chapter 3: MICE Planners -- Chapter 4: MICE Planning -- Chapter 5: MICE Management -- Chapter 6: Marketing MICE -- Chapter 7: Financial Management of MICE -- Chapter 8: Risk Management -- Chapter 9: The Role of Ethics in the MICE Industry -- Chapter 10: Technology for the MICE Industry -- Chapter 11: Changes Affecting the MICE Industry in the Next Millennium -- Chapter 12: Special Events Management.
9786210403848
Events management.
GT3406 / C7 2020
394.26 / C955 2020