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Contemporary marketing research /

McDaniel, Carl D.

Contemporary marketing research / Carl D. McDaniel, Roger Gates. - 4th ed - xxxvi, 780 p. : ill. (some col.) ; 26 cm.

ISBN: 0538885076

Subjects--Topical Terms:
Marketing research

Subjects--Index Terms: Business Commerce Research

LC Class. No.: HF 5415.2 M382 1999

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