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Consumer behavior : implications for marketing strategy /

Hawkins, Del I.

Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney. - Rev. ed - xx, 645 pages : illustrations ; 24 cm.

ISBN: 0256028710

Subjects--Topical Terms:
Consumers--United States
Market survey--United States

Subjects--Index Terms: Business Commerce

LC Class. No.: HF 5415.3 H3 1983

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