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Exploring marketing research /

Zikmund, William G.

Exploring marketing research / William G. Zikmund. - 4th ed - xxiv, 834 pages : illustrations ; 26 cm.

ISBN: 0030515629

Subjects--Topical Terms:
Marketing research

Subjects--Index Terms: Business Commerce Research

LC Class. No.: HF 5415.2 Z54 1991

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