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Multidimensional scaling : concepts and applications /

Green, Paul E.

Multidimensional scaling : concepts and applications / Paul E. Green, Frank J. Carmone, Jr. and Scott M. Smith. - viii, 407 p. ; 24 cm. + 1 diskette

ISBN: 0205116574

Subjects--Topical Terms:
Marketing research--Statistical methods
Multidimensional scaling--Computer programs
Marketing research--Data processing

Subjects--Index Terms: Computers

LC Class. No.: HF 5415 G658 1989

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