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Essentials of strategic management : the quest for competitive advantage /

Gamble, John E.

Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Margaret A. Peteraf, Arthur A. Thompson, Jr. - Fourth edition, International student edition - New York, NY : McGraw-Hill, 2015. - 440 pages : illustrations ; 24 cm.

ISBN: 9781259094842 1259094847

Subjects--Topical Terms:
Strategic planning.
Business planning.
Competition.
Strategic planning --Case studies.

LC Class. No.: HD30.28 / G33 2015

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